Advertising Fact Sheet

2019-2020 Season
8 months: October 2019 through May 2020
Rates & Specifications
Advertising rates vary based on ad size and placement.
Venues
Beckman Auditorium seats 1136.
Ramo Auditorium seats 371.
Ambassador Auditorium seats 1250.
Events
Approximately 20 events, consisting of lectures, topical panel discussions, humor/satire, films, drama, world dance, folk/world music, jazz, and classical music (except the Coleman Chamber Music Concerts).
Audience
- CaltechLive! audiences are well-educated with high, discretionary incomes, and they have leisure time.
- Beckman Auditorium is the neighborhood theater—50% of the audience lives within a 10 mile radius.
- Beckman Auditorium offers regional impact—50% of the audience travels more than 10 miles, coming from such areas as the Westside, South Bay, and the San Fernando Valley.
Location
Caltech campus: Michigan Avenue south of Del Mar Boulevard, Pasadena, California
Ambassador Auditorium: 1.8 miles to the west of campus
Magazine Format
5½ x 8½ inches, four-color
See rate sheet for ad specifications.
Frequency
1 printing per season, with specific program information printed and stapled into the wrap-around for each lecture and performance.
Circulation
Distributed without charge to approximately 20,000 patrons
Publisher
Caltech Public Programming
Advertising Office
Susan Harris, 626-792-9205, sharris515@aol.com