Advertising Fact Sheet

▶︎ PDF VERSION

2019-2020 Season

8 months: October 2019 through May 2020

Rates & Specifications

Advertising rates vary based on ad size and placement.

Venues

Beckman Auditorium seats 1136.
Ramo Auditorium seats 371.
Ambassador Auditorium seats 1250.

Events

Approximately 20 events, consisting of lectures, topical panel discussions, humor/satire, films, drama, world dance, folk/world music, jazz, and classical music (except the Coleman Chamber Music Concerts).

Audience

• CaltechLive! audiences are well-educated with high, discretionary incomes, and they have leisure time.
• Beckman Auditorium is the neighborhood theater—50% of the audience lives within a 10 mile radius.
• Beckman Auditorium offers regional impact—50% of the audience travels more than 10 miles, coming from such areas as the Westside, South Bay, and the San Fernando Valley.

Location

Caltech campus: Michigan Avenue south of Del Mar Boulevard, Pasadena, California

Ambassador Auditorium: 1.8 miles to the west of campus

Magazine Format

5½ x 8½ inches, four-color
See rate sheet for ad specifications.

Frequency

1 printing per season, with specific program information printed and stapled into the wrap-around for each lecture and performance.

Circulation

Distributed without charge to approximately 20,000 patrons

Publisher

Caltech Public Programming

Advertising Office

Susan Harris, 626-792-9205, sharris515@aol.com